Getting social has never been more important. It’s where you’ll find the fans – and therefore, it’s where the music industry’s eyes are pointed too. The days where blagging a few plays on local radio was enough to start building a following are gone. If you’re not online and active, you’re not at the gig. Today you need a strong, proactive presence on Facebook, Myspace, Twitter, YouTube, Vimeo, SoundCloud, Bandcamp, Flickr, iTunes, Amazon to name but a few. That’s where .BAND comes in. It’s somewhere you can aggregate your online presence, and create a unified band for your brand. Being in a band is being in a business, and with .BAND, business is booming.
This is the prime audience for .BAND, and appeals to both individual musicians and existing groups. Bands can use .BAND to focus their online marketing, raise awareness and build a fan base, whilst also hunting down industry representation and gigs.