A lot more than a .BAND aid
Getting social has never been more important. It’s where you’ll find the fans – and therefore, it’s where the music industry’s eyes are pointed too. The days where blagging a few plays on local radio was enough to start building a following are gone. If you’re not online and active, you’re not at the gig. Today you need a strong, proactive presence on Facebook, Myspace, Twitter, YouTube, Vimeo, SoundCloud, Bandcamp, Flickr, iTunes, Amazon to name but a few. That’s where .BAND comes in. It’s somewhere you can aggregate your online presence, and create a unified band for your brand. Being in a band is being in a business, and with .BAND, business is booming.
MAINSTREAM MUSICIANS
This is the prime audience for .BAND, and appeals to both individual musicians and existing groups. Bands can use .BAND to focus their online marketing, raise awareness and build a fan base, whilst also hunting down industry representation and gigs.
Pubs: the most social of social scenes
Think of a local pub and what’s the first thing that pops into mind? It might be a small establishment with horse brasses and wooden beams, or a glitzy sports bar with huge screens, mirror and chrome. Chances are, though, it’ll be an Irish bar. Extraordinary as it seems, at best estimate, there are well over 50,000 Irish pubs outside of Ireland. Some achievement when you consider there are probably fewer than 10,000 in Ireland itself – and dropping. You can recognize them by their names, their tricolours, harps, shamrocks and leprechauns. Over the last couple of decades, the Irish pub has somehow managed to become the gold standard for a certain type of bar worldwide. Perhaps, it’s their place in colorful widespread literature and media, or their renown for being welcoming places where there are no strangers ‘only friends yet to meet’. Whatever the reason, Irish pubs are big business.
Pick any major city in the world, and at the heart of its social scene, you’ll find an Irish pub. St Patrick’s Day is now an unwritten holiday across the globe, not just amongst the Irish diaspora, but for anyone who wants to take pause and celebrate one of the most sociable days of the year.
Sociability is at the heart of the future of Irish – and indeed all – pubs. With the growth of the Internet, social media and online reviews, managing social media is essential for reaching out to customers and potential clientele. The new .PUB TLD is a worldwide meeting place, where pubs, publicans, staff and pub-goers can meet online and while away some time in the company of like-minded enthusiasts.
We imagine we’ll be seeing plenty of the likes of joyce.pubs, mollymalone.pubs and sheebeen.pubs amongst the growing number of establishments on the new .PUB TLD.
Design Has A New Name
From the creative portfolio to the digital storefront, the .design domain is a home for the innovators, for the changemakers, for those who can’t help but create. It is a collaborative and global community united through threads of artistic creation. The word is tied to millions of people and billions of dollars of commerce and adopting .design, adds a serious boost to your personal and professional brand. First impressions have never been so powerful.
As exemplified by iconic brands like Apple and Nike, a modern company’s commitment to design defines its products, its customers, and its business as a whole. The word ‘design’ directly applies to countless professions and its members come from a diverse array of backgrounds, from web design to fashion design. Even industries that do not ‘design’ anything are capitalising on the undeniable cachet of the word, such as the financial institutions that design retirement plans and the personal trainers who design washboard abs. The word is also international, implying both creativity and prestige, and meaningful to both the consumer and the producer.
Refine and define your brand through Atelier Hosting from registration of your .design domain name through to all your hosting needs.